In mid-August the Summer edition of Holland Flower will be delivered to florists in 18 European countries. In Holland Flower 123, how the role of colour is perceived by the consumer and arranger Angelique Diks gets to grips with the Autumn Theme Animated Colours. Also an interview with Fiona Penny of Sunflowers, following her Flower Council of Holland and Florist & Wholesale Buyer Magazine shop makeover last year.

Plus all the usual features:
• industry news
• new varieties
• information from a trend expert about that season’s theme
• design ideas that Holland Flower is famous for, featuring the designer who will comment on their choices and ideas
• tips for sales, displays, promotions and more
• ‘step-by-step’ feature giving seasonal ideas to inspire you to experiment with your own arrangements
• quick care tips for featured products (on the back page)

Holland Flower is published 4 times a year: Winter, Spring, Summer and Autumn.

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