Interbrand said Tuesday that it has been chosen for the second year to develop the theme and marketing materials for the Cincinnati Flower Show.

The Cincinnati-based brand consulting firm said in a news release that it was chosen because of the whimsical “garden party” theme it created for the 2006 show, which helped to change the show’s image from that of a “ladies only” event.

Interbrand’s work for the annual show will include posters, advertising and other image-based marketing materials.