What the business does: Custom landscape services including installation of grass, plants, brick pavers, patios, and natural rock and block retaining walls, irrigation and design, plus residential and commercial landscape maintenance.

Greatest challenge: Dealing with increasing costs of doing business while maintaining a competitive price for customers. Licensing and insurance costs, as well as increases in the need for specialty equipment are part of the equation.

What’s ahead: This year, the business will sell noble fir, Douglas fir and grand fir Christmas trees. People can pick out their own or give specifics over the telephone. Living Christmas trees will also be offered. J’s Custom Projects also provides tree delivery service, starting at $10. Tree prices start at $20.

In the next one to two years, the Hofers plan to build display gardens for marketing purposes.