Store experts: Learn the ins and outs of the florist’s world
Brittany Edwards
Another in our series about retailing resources, Clerks susses out folks who give you pith, not pitch. Meet florist Michelle Weller.
Who’s on your client list?
The W, Mansion on Turtle Creek, ZaZa and Palomar.
Valentine’s Day is around the corner. How are you getting ready?
We’re hiring extra staff, prepping vases and stocking some really cute couples’ products, like chocolate body powder with a hot pink brush.
Any special requests yet?
Yes, so many! My favorite is for a man who is proposing. He wants one rose for the limo driver to hand his date, one rose for the waiter to hand his date, a dozen roses on the dinner table, a dozen roses in the hotel room and rose petals all over the floor and in the bathtub.
What’s the craziest request you ever received?
It has to be either the dozen dead roses spray-painted black for a guy’s ex who just broke up with him, or the wife of a client who wanted me to throw her ‘I’m Sorry’ bouquet in the trash. A lot of people also are asking for the 6-foot-long roses, which we do, but they take a seven-day advance notice to deliver.
What’s the store’s top seller?
For flowers, it’s still roses. For gifts, Lollia’s “Breathe” bath foam or Votivo’s red currant candle.
What’s your favorite thing in the store right now?
Jane’s Chocolate bath bombs; they make the store smell delicious!
Is there an item or trend you wish would just go away?
Calla lily bridal bouquets – I don’t find them romantic at all! I prefer peonies, tulips and roses.
What’s your work wardrobe?
We used to wear white T-shirts with black pants and a black apron for a French bistro look, but the white shirts got too dirty so now it’s black on black.
Working with water and a white T-shirt could create some embarrassing moments. Did you have any?
Not like that, but one year, close to Valentine’s Day, it was really busy and I was wrapping a bouquet on the counter for a man. It got too close to the candle and the paper caught on fire. I was running around trying to put it out and he was helping me, both stomping our feet on it. I threw water on it and the fire went out. It was still smoking when I realized that it was the last batch of the color roses he really wanted. He said he’d take it anyway. I rewrapped it and gave it to him for free.
Brittany Edwards
E-mail bedwards@dallasnews.com
BOHEMIAN ANGEL
2815 Allen St.
214-754-9922
www.bohemianangel.com via : www.dallasnews.com


