Six Dutch growers have developed a new packaging for cut Anthuriums. The packaging can be divided to take 5, 6 or 8 Anthuriums, depending on the diameter of the flowers.

Bellante Anthurium boxBoth the presentation and loading efficiency are superior to those of the current packaging. The flowers are also better protected, which minimises spoilage. As the box is simple to unpack, it results in a higher turnover per square metre. The Anthurium box is recognisable by its Bellante logo and special form.

Thanks to the cooperation between the growers, a wide range of boxed Anthuriums is available from the Dutch auctions, albeit only through brokers. The packaging concept remains exclusive to the Bellante growers union for the present, but will be made available to other Anthurium growers in future.

New marketing concept: A new and distinctive marketing concept such as supply, packaging or application for a specific target group.

New marketing concept: A new and distinctive marketing concept such as supply, packaging or application for a specific target group.

source : www.flowercouncil.org