Lake Mohawk resident Nancy Maurer has recently launched Whitehall Interiors & Home Staging LLC, a company that provides home staging services to home sellers and realtors, as well as interior design services to home and business owners. Maurer brings her experience as a trained interior designer to her home staging business.

In addition to a Bachelor of Fine Arts degree from the New York School of Interior Design, she is a certified international staging professional. Commenting on her background, Maurer says, “My specialized coursework at the New York School of Interior Design enables me to suggest innovative designs and creative solutions that help refine and enhance interior and exterior environments.”

While the company strives to give homes personality, it looks at the homes through the eyes of prospective buyers. Prior to listing a home, the company feels it is necessary to depersonalize it so that prospective buyers can envision themselves living in the home.

A professional home stager, an individual who is practiced in the art of preparing a home for resale, can be a valuable piece of the home selling puzzle, says Maurer. If home sellers want maximum value and a fast sale, it is critical that their homes are professionally presented to buyers. She says the home should shine like a show home: every detail — from clutter, cleaning, paint colors, floor coverings, artwork, furnishings, lighting, landscaping and repairs — needs to be considered.

Maurer believes opinions of a house are formed even before a prospective buyer walks through the front door. Furthermore, she says, purchasing decisions are typically formed within seconds of walking into a house. Having a home stand out from the competition providing that “wow” factor, from the moment a buyer pulls into the driveway to the time they exit the home, is the ultimate goal of the home stager. These homes can sell quickly and for top dollar.

To learn more about the home staging and interior design services provided by Whitehall Interiors & Home Staging, please visit its Web site at www.whitehallinteriors.com.