The Swatch Watch store in the heart of midtown Manhattan, it’s a Pentagram Architect project that have a visual creativity and mechanical precision are expressed throughout the dynamic store design. That’s a spectacular “machinery with personality” store concept. The designer put an unique decoration element, such as clear pneumatic tubes carry watches throughout the store helping to create a dynamic environment. To create a luxurious space this store is use of dazzling materials are a highlight of the design. The Swatch watch store is an example of dynamic modern store that have stunning visual experience for everyone who visiting here.

picture source : Pentagram Architects