The helmet designers Les Ateliers Ruby, after having numerous successful collaborations with designers around the world such as Karl Lagerfield, has decided to open it’s first retail shop in Paris constructed of bolted steel, fluorescent lights, and strong black wood, resulting in a retro industrial feel. The gold plated motorcycle serve as the bold focal point to the long awaited boutique. I like the steel helmet shelves and how to display the stuff it’s luxurious.