The world largest Barbie Flagship store and café built on the 35,000 square foot areas and most comprehensive collection of Barbie dolls and licensed Barbie products. The design concept of this store is how to make a figure where “Barbie is hero”; expression Barbie as a global lifestyle brand by building on the brand historical link to fashion.

All the exterior, interior, fixtures and furnishings are designed by Slade Architecture. It’s designed to create a sleek, fun, unapologetically feminine interpretation of Barbie: past, present, and future. The main color of this store interior and exterior is pink expressing Barbie’s cutting-edge fashion sense and history.

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