London-based label Folk’s in-store experience has applied ‘earthy’ approach. Designed by artist Paul Van Stone this elegant, yet decidedly quirky, Folk’s own inimitable style is a shining example of a company who are completely in control of their brand. The woods are rustic, in a creative,good way. And it even going further by using some kind of rope with knots to tie things down. The ropes along with the knots have practical purpose of course but it give some kind of new effect to the overall feel of the room. Folk store

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